7:30 - 12 p.m.
Registration - Antonov Hallway, The Brendan Iribe Center for Computer Science & Engineering

8 - 9 a.m
Breakfast - Antonov Hallway, The Brendan Iribe Center for Computer Science & Engineering

Big Ten Plus Leadership Advisory Board Breakfast (Closed Meeting) - 1116 IRB, The Brendan Iribe Center for Computer Science & Engineering

9 - 10:30 a.m.
Covering Higher Ed: The Media’s Role in Universities Today - Antonov Auditorium, The Brendan Iribe Center for Computer Science & Engineering
College campuses are alive with activism, as freedom of speech and freedom of the press are top issues in higher ed institutions. This panel will feature members of the media who have spent much of their career covering higher ed. In this session, you’ll learn about current trends in higher ed media coverage, how members of the media view the current state of higher ed journalism, and how university PR and communications offices can work best with the media—both proactively and reactively.

Speakers:

• Nick Anderson, Higher Education Reporter, The Washington Post
• Lee Gardner, Senior Reporter, The Chronicle of Higher Education
• LaMont Jones, Senior Staff Writer, Diverse Issues in Higher Education
  Moderated by Katie Lawson, Chief Communications Officer, University of Maryland

10:45 - 11:45 a.m.
Breakout A: Hey Amazon, Looks Like We’re Neighbors! Connecting the Dots for Opportunistic Marketing -1116 IRB, The Brendan Iribe Center for Computer Science & Engineering
Imagine that one of the largest and fastest growing companies in America decides to open its next HQ just outside your campus. In this breakout session you’ll learn how the University of Maryland connected its research heft, prestige in computer science, fundraising efforts, notable alumni and accessible location for future partnership opportunities with Amazon and other tech companies.

Speaker:

• Stephen Penning, Executive Director, University Marketing, University of Maryland

Breakout B: Why Should Anyone Care about Your Research Story? -Gannon Auditorium, The Brendan Iribe Center for Computer Science & Engineering
Land grant, breadth and depth, multidisciplinary, solving grand challenges — the assets of big public institutions are largely the same. In this session, you’ll learn how peer institutions are promoting their research story and the results they are generating.

Speakers:

• Erin Colbourn, Director, News & Media Relations, Penn State University
• Laura Lessnau, News Director, University of Michigan
• Nicole Wilkins, Executive Director of Research Communications, Indiana University
  Moderated by Chris Carroll, Senior Writer/Editor, University of Maryland

12 - 12:45 p.m.
Lunch - Outside Patio, The Brendan Iribe Center for Computer Science & Engineering

12:45 - 1:30 p.m
Featured Speaker: Dr. Jennifer Golbeck - Antonov Auditorium, The Brendan Iribe Center for Computer Science & Engineering
Brands know your birthday better than your spouse does. Target knows you may be pregnant before you’ve told your family. Feeling under the weather? Tylenol knows before you’ve called out sick. Fresh off the heels of Austin City Limits, Jennifer Golbeck, Director of the Social Media Intelligence Lab and Professor in the College of Information Studies at the University of Maryland, will leave you wide-eyed as she demonstrates how platforms gather and use our information in both good and not-so-good ways.

1:45 - 2:45 p.m.
Breakout A: Internal News Sites: Feeding the Beast and Pursuing Diversity of Content - 1116 IRB, The Brendan Iribe Center for Computer Science & Engineering
An internal news site can be an effective communication tool to inform and engage the campus community about university initiatives; groundbreaking research and innovations; interesting faculty, student and staff work and experiences; and much more. Producing a mix of daily content that entertains, promotes the institution and is inherently useful presents unique challenges. In this session you’ll learn how to use your project management software to ensure a robust menu of stories —both for tomorrow and for weeks to come. Learn how to incorporate dynamic storytelling formats with mass appeal and how to create a culture of timeliness in content generation.

Speakers:

• Lauren Brown, University Editor, University of Maryland
• Bethany Nolan, Internal Communications Manager, Indiana University
• Gwen O’Brien, Associate Director of Internal Communications, University of Notre Dame
  Moderated by Zimri Diaz, Coordinator for Marketing, Communications and Events, University of Maryland

Breakout B: View from Washington: Higher Ed in 2019 and Beyond - Gannon Auditorium, The Brendan Iribe Center for Computer Science & Engineering
How do emerging issues and trends in higher education affect the Big 10 Plus? What can leading institutions do to move the needle on perceptions of cost, financial aid, research and other matters that will help our students and institutions? Hear first-hand from two leading experts in higher ed about current legislation, public perceptions of research universities, and their potential effect on your institution’s communications and marketing.
Speakers:

• Jeff Lieberson, Vice President, Public Affairs, Association of Public & Land-Grant Universities
• Pedro Ribeiro, Vice President for Communications, Association of American Universities
  Moderated by Joel Seligman, Associate Vice President, Strategic Communications, University of Maryland

3 - 4:30 p.m.
Borrow My Idea: Lightning Round - Gannon Auditorium, The Brendan Iribe Center for Computer Science & Engineering
Marketing and communications professionals are only as good as their great ideas. This rapid-fire, idea generating session will allow conference attendees to share their best and brightest successes with colleagues. Be prepared to take notes on successful marketing and communication plans you can implement at your institution.
Presented by Jennifer Burroughs, Communications Coordinator, University of Maryland

• Indiana University - April Toler, Assistant Director, Research Communications
• Michigan State University - Lisa Mulcrone, Director of Audience Development
• Penn State University - Wyatt DuBois, Assistant Director
• Purdue University - Amy Patterson Neubert, Assistant Director of Special Initiatives
• Rice University - Amy McCaig, Senior Media Relations Specialist
• Rutgers University - Jennifer St. Pierre, Marketing Director
• The Ohio State University - Benjamin Johnson, Director, Media + Public Relations
• University of Iowa - Jeneane Beck, Assistant Vice President for External Relations
• University of Maryland - Steve Penning, Executive Director, University Marketing
• University of Michigan - Deborah Holdship, Editor, Michigan Today
• University of Minnesota - Laura Johnson, Account Services Director for University Relations
• University of Nebraska - Troy Fedderson, Director of Internal Communications
• University of Notre Dame - Dennis K. Brown, Assistant Vice President, News and Media Relations
• University of Wisconsin - Tricia Nolan, Assistant Vice Chancellor, Marketing and Brand Strategy

5:15 p.m.
Transportation to Tyser Tower - Outside the main entrance of The Hotel at the University of Maryland
Meet outside the main entrance of The Hotel at the University of Maryland for transportation to Spirit Night. The shuttles will depart promptly at 5:15 p.m. Return service to The Hotel at UMD will begin at 6:30 p.m.

5:30 - 7 p.m.
Spirit Night - Tyser Tower, Capital One Field at Maryland Stadium
Rock your school colors as you mix and mingle with your Big Ten Plus colleagues at the home of Maryland Football. Enjoy light appetizers and refreshments, adult beverages included! Transportation will be provided to and from event.

8 - 9 a.m.
Breakfast - Antonov Hallway, The Brendan Iribe Center for Computer Science & Engineering
2020 Conference Planning Meeting (Closed Meeting) - IRB 1127, The Brendan Iribe Center for Computer Science & Engineering

9 - 10:30 a.m.
Diversity and Inclusion - Antonov Auditorium, The Brendan Iribe Center for Computer Science & Engineering
Higher education institutions understand the important role diversity and inclusion plays in creating an enhanced academic and social experience for students, faculty and staff. From exploring new ways to recruit and retain an increasing diverse student body to developing initiatives that create welcoming and inclusive campus communities, universities across the country are working to enhance diversity, equity and inclusion in higher education. Learn how you can create informative and actionable conversations around diversity and inclusion with the development of an effective campaign. Also, explore ways of maintaining a positive campus community in divisive times.

Speakers:

• Tricia Nolan, Assistant Vice Chancellor, Marketing and Brand Strategy, University of Wisconsin
• Georgina Dodge, Vice President of Diversity and Inclusion, University of Maryland
• Meredith McGlone,Director, News and Media Relations, University of Wisconsin
  Moderated by Natifia Mullings, Director of Communications, University of Maryland

10:45 - 12:15 p.m.
Front Porches: Working with Athletics and the Arts - Antonov Auditorium, The Brendan Iribe Center for Computer Science & Engineering
Athletics and arts departments are often thought of as the “front porch” of the university, welcoming the greater community to your campus. These departments are unique subsets of the academic playing field providing a public presence that extends well beyond the classroom. How can you successfully collaborate with this entities on shared promotional opportunities? What is the best way to maximize the institution's exposure via these partnerships? Find out during this session.

Speakers:

• Erin Harvego, Vice President, Marketing, Big Ten Network
• Jessica Jennings, Chief Communications Officer, Maryland Athletics
• Benjamin Johnson, Director of Media & Public Relations, The Ohio State University
  Moderated by Cynthia Martinez, Director of Brand Marketing, University of Maryland

12:30 - 1:30 p.m.
Lunch and Conclusion of Conference -Outside Patio, The Brendan Iribe Center for Computer Science & Engineering

12:30 - 2 p.m.
Big Ten Plus Leadership Advisory Board Meeting (Closed Meeting) -1116 IRB, The Brendan Iribe Center for Computer Science & Engineering